A little history
Founded in Istanbul in 1991, Mavi Jeans designs a full collection of jeans-wear, for young women and men.
Mavi’s philosophy is to build a brand around perfect fitting jeans that convey a Mediterranean feeling in terms of fashion and detail. Maviterranean is exotic and inspirational, contemporary and accessible. Mavi, which means blue in Turkish, is known for high quality, great fitting and fashion-forward premium denim. Mavi’s brand strategy is ‘perfect fit’: Mavi fits my world – my lifestyle, my body, and my wallet.
In 2006 Time Magazine placed Mavi amongst the top 16 best jeans brand worldwide in its A-List. Also, according to AC Nielsen’s survey in Turkey, Mavi is one of the most 10 recognized brands next to Coca Cola, Nike and Adidas.
In 2009 Mavi was choosen the best place to buy jeans by Georgia Straight weekly magazine of Canada.